Privacy Policy

Last updated: April 15, 2025

Lake Drive Tavern ("we," "us," or "our") operates the website lakedrivetavern.com. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website or use our services.

Information We Collect

We may collect the following types of information:

  • Contact form submissions: Name, email address, phone number, and message content when you use our contact form.
  • Reservation data: Information provided through our third-party reservation partner, Resy.
  • Online ordering data: Information provided through our third-party ordering partner, Toast.
  • Analytics data: Browsing behavior, IP address, device type, browser type, and pages visited, collected through cookies and similar technologies.
  • Marketing preferences: Email address and phone number if you opt in to receive promotional communications, including SMS marketing.

How We Use Your Information

  • To respond to inquiries submitted through our contact form
  • To process reservations and online orders through our third-party partners
  • To send promotional offers, specials, and updates (with your consent)
  • To improve our website and customer experience
  • To comply with legal obligations

Third-Party Services

We use the following third-party services that may collect and process your data:

Cookies

Our website uses cookies and similar tracking technologies to analyze traffic and improve your experience. You can control cookie preferences through your browser settings.

SMS & Email Marketing

If you opt in to receive text messages or emails from Lake Drive Tavern, you may receive recurring messages including reservation confirmations, event updates, specials, and promotional offers. Message frequency varies. Standard message and data rates may apply. You may opt out of SMS at any time by replying STOP to any text message, or reply HELP for assistance. You may unsubscribe from email at any time by clicking the unsubscribe link in any email.

SMS Opt-In & Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of personal information described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Mobile opt-in data and consent are used solely by Lake Drive Tavern to provide the SMS messaging program you have opted into and will not be sold, rented, or otherwise disclosed to any third party for their marketing purposes.

For full SMS program details — including message types, frequency, opt-out and help instructions, supported carriers, and program contact information — please review our SMS Terms & Conditions.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions are retained for up to 24 months.

Your Rights

You have the right to request access to, correction of, or deletion of your personal data. To make a request, contact us at [email protected].

Governing Law

This Privacy Policy is governed by the laws of the State of New Jersey.

Contact

If you have questions about this Privacy Policy, contact us at:
Lake Drive Tavern
56 Lake Dr W, Wayne, NJ 07470
[email protected]
(973) 623-1000