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Privacy Policy

Last updated: May 12, 2026

Lake Drive Tavern (“we,” “us,” or “our”) operates the website lakedrivetavern.com. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website or use our services.

Information We Collect

We may collect the following types of information:

  • Contact form submissions: Name, email address, phone number, and message content when you use our contact form.
  • Reservation data: Information provided through our third-party reservation partner, Resy.
  • Online ordering data: Information provided through our third-party ordering partner, Toast.
  • Analytics data: Browsing behavior, IP address, device type, browser type, and pages visited, collected through cookies and similar technologies.
  • Marketing preferences: Email address and phone number if you opt in to receive promotional communications, including SMS marketing.

How We Use Your Information

  • To respond to inquiries submitted through our contact form
  • To process reservations and online orders through our third-party partners
  • To send promotional offers, specials, and updates (with your consent)
  • To improve our website and customer experience
  • To comply with legal obligations

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share information with third-party service providers who assist us in operating our website, processing reservations, processing online orders, and delivering services to you. These service providers are contractually obligated to use your information only for the purposes of providing services to us.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Third-Party Services

We use the following third-party services that may collect and process your data:

Cookies

Our website uses cookies and similar tracking technologies to analyze traffic and improve your experience. You can control cookie preferences through your browser settings.

SMS & Email Marketing

If you opt in to receive text messages or emails from Lake Drive Tavern, you may receive recurring messages including reservation confirmations, event updates, specials, and promotional offers. Message frequency varies. Standard message and data rates may apply. You may opt out of SMS at any time by replying STOP to any text message, or reply HELP for assistance. You may unsubscribe from email at any time by clicking the unsubscribe link in any email.

SMS Opt-In & Mobile Information Sharing

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Mobile opt-in data and consent are used solely by Lake Drive Tavern to provide the SMS messaging program you have opted into and will not be sold, rented, or otherwise disclosed to any third party for their marketing purposes.

For full SMS program details, including message types, frequency, opt-out and help instructions, supported carriers, and program contact information. Please review our SMS Terms & Conditions.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. While we take reasonable steps to secure your information, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. If you have reason to believe that your information has been compromised, please contact us at matt@lakedrivetavern.com.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions are retained for up to 24 months.

Your Rights

You have the right to request access to, correction of, or deletion of your personal data. To make a request, contact us at matt@lakedrivetavern.com.

Governing Law

This Privacy Policy is governed by the laws of the State of New Jersey.

Contact

If you have questions about this Privacy Policy, contact us at:
Lake Drive Tavern
56 Lake Dr W, Wayne, NJ 07470
matt@lakedrivetavern.com
(973) 623-1000